Neuroeconomics / Neuromarketing
Colin Camerer, Anna Dreber, David Dubouis, Amos Nadler, Hilke Plassmann, David Zava
In a series of experimental studies, we pharmaceutically reduce the levels of the neurotransmitter serotonin in the brain and show that decreased serotonin levels increase consumers’ tendency to avoid buying and reduces the preference for product options that are positioned as a compromise in a given choice set rather than for more extreme alternatives (i.e., the compromise effect).
Claudia Brunnlieb, Marcel Lichters, Marko Sarstedt, Bodo Vogt
Most forms of human cooperative behavior take place in a mutually beneficial context, where cooperation is risky as its success depends on unknown actions of others. In two double blind, placebo-controlled experiments, we show that the hormone arginine vasopressin (AVP) that was previously shown to regulate various mammalian social behaviors, causally promotes mutually beneficial cooperative behavior in humans.
Claudia Brunnlieb, Colin Camerer, Marcus Heldmann, Thomas Münte, Stephan Schosser, Bodo Vogt
A review and meta-analysis of the literature linking trusting behavior with the so called "love hormone" oxytocin (intranasal administration, peripheral measures and genetic polymorphisms).
Colin Camerer, Michael McCullough
Trying too hard to persuade others to donate for a charitable cause might back-fire. We investigate the psychological and neural mechanisms at work using an fMRI study.
Julie Cousin, Dean Mobbs, Charlotte Prévost, Patrik Vuilleumier
Testing a new theory of unstructured bargaining using a novel experimental paradigm at the lab.
Colin Camerer, Alec Smith, Joseph Wang
Do economic decisions (e.g., should I save for retirement?) and perceptual judgements (e.g., how fast is this car moving?) rely on common computational mechanisms? We investigate the case of the "hot hand fallacy".
Prediction markets have recently been established as popular forecasting tools. By organizing markets on research projects, we are exploring how such markets can contribute to the objectives of scientific research.
Audio-based musical search on YouTube.
Ofir Lindenbaum, Shai Maskit and Ophir Kutiel ("Kutiman")
An automated algorithm for real-time decision making during neurological surgery .
Yonina Eldar, Gideon Inbar, Alon Sinai, Hillel Pratt and Menashe Zaaroor